PANDORA MAY SHUT DOWN
If you haven’t seen the recent news on Pandora, the rise in performance royalties for internet radio (coupled with their fast-growing listener base, especially on the iPhone) is swallowing up all their revenue and they may have to shut down. Read about it here.
I really hope they can avert a shutdown by finally inserting audio ads between songs. There’s been discussion of PBS-style “This half hour is brought to you by” sponsorship deals, and that would be fine with me.
Pandora seems like one of those win-win services: Listeners win because they get music without having to (overtly) pay, while labels win because increased exposure and music introductions brings in new audiences. It would be a shame if this last hope goes down in flames.
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